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Former NFL Exec Brian Rolapp Takes Over as New PGA Tour CEO
Johnny V
August 04, 2025
Golfers,
Let’s dive into the top stories of the golf world this week!
This Week’s Tour Winners
By The Stats
Top Golf News
Bryson DeChambeau has been appointed chairman of the President’s Council on Sports, Fitness, and Nutrition, as part of a White House initiative to revive the Presidential Fitness Test in schools. President Trump signed an executive order reinstating the test, with DeChambeau pledging to promote youth fitness and help modernize national fitness standards.
Topgolf CEO Artie Starrs has resigned and will remain with the company through September 2025 to assist with the transition. As a result, the planned spin-off of Topgolf has been delayed to 2026, though the company says its strategic direction remains unchanged.
The group of lighthearted golf content creators, Good Good, just hit 1 million followers on Instagram, shortly after their collaboration with NBA Superstar Stephen Curry. The team has an action-packed couple of weeks approaching, including a ‘King of the Mountain’ tournament sponsored by Mountain Dew.
The iconic Hooters near Augusta National, known as John Daly’s Masters-week hangout, has permanently closed following the company’s bankruptcy and decision to shut down 30 locations. Daly will now have to find a new spot for his annual fan meet-ups.
Happy Gilmore 2 became Netflix’s biggest U.S. opening weekend ever, drawing 46.7 million views in its first three days. Despite mixed reviews, the sequel's star-studded cast and cameos helped make it a major streaming success.
L.A.B. Golf has sold a majority stake to LVMH-backed L Catterton in a deal valuing the company at $200 million. CEO Sam Hahn said the move will help scale production and global reach while keeping the current team and brand integrity intact.
Brian Rolapp, former NFL executive, is the new PGA Tour CEO. He is tasked with resolving the LIV Golf dispute, boosting fan engagement, and driving growth using recent investments. Jay Monahan will stay with the tour through 2026 to assist with the transition.
LIV Golf will raise its weekly tournament purses to $30 million in 2026, increasing the team competition payout to $10 million. The league is shifting focus from player signing bonuses to team captains managing recruitment and commercial deals, emphasizing the team aspect of the competition.
LIV Golf will hold its first South Africa event March 20–22, 2026, at The Club at Steyn City in Johannesburg. The tournament will feature top international players and local stars like Louis Oosthuizen, with concerts and fan experiences included.
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Until next week, play well!
Johnny V
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