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LIV Golf Suffers Huge Financial Loss in 2024
Johnny V
October 06, 2025
Golfers,
Let’s dive into the top stories of the golf world this week!
This Week’s Tour Winners
By The Stats
Top Golf News
LIV Golf’s 2024 financial report shows a $461.8 million loss, bringing total losses to over $1.1 billion since launch. Despite this, the Saudi-backed league remains supported by the Public Investment Fund and has seen sponsorship revenue grow tenfold.
PGA of America president Don Rea Jr. apologized for U.S. fans’ disrespectful behavior at the Ryder Cup, calling it unacceptable and saying his own comments may have reflected poorly on the organization.
Bushnell and CamelBak teamed up to create the FLSK Pro, a Happy Gilmore-inspired flask disguised as a golf rangefinder. The limited Kickstarter aims to raise $50,000 to begin production, with delivery planned for spring 2026.
TaylorMade recently launched the Midnight Howl Collection, featuring a Halloween-themed Spider Tour X putter and matching headcovers. The centerpiece is an all-black Spider Tour X with neon green accents and a werewolf howling at the moon on the sole plate.
Tiger Woods and Justin Timberlake opened T‑Squared Social in St Andrews, turning a historic cinema into a bar and entertainment venue with golf simulators and games. The £450,000 renovation blends the building’s original charm with modern amenities for locals, students, and tourists.
The 2025 Ryder Cup’s Sunday final drew 3.22 million U.S. viewers, the lowest for a U.S.-hosted event this century, though U.K. viewership hit a record 5 million. Ratings were likely affected by the U.S. team’s early deficit, and the new pregame show had little impact.
Electronic Arts (EA) has agreed to a $55 billion buyout led by Saudi Arabia’s Public Investment Fund, Silver Lake, and Affinity Partners, potentially the largest private equity deal ever. Some are saying this might warrant a future LIV Golf partnership with the company.
After the earlier merger with the PGA Tour, LIV Golf discusses potentially bringing on new players from DP World Tour. Earlier this week, LIV Golf pros, including Martin Kaymer, talked with a few Ryder Cup players about making the switch.
Odyssey has unveiled the Square 2 Square Tri-Hot putters, combining the stability of the Square 2 Square design with the Tri-Hot series’ high-MOI performance. The new putter has been recently spotted on tour.
Luke Donald credited Europe’s 15–13 Ryder Cup win in 2025 to his attention to team well-being, focusing on sleep, recovery, and small details like shampoo brand to keep players fresh.
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Until next week, play well!
Johnny V